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The Girl, the Bear and the Magic Shoes

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I go up to the bear, I look it in the eyes and the first thing I think to do is push it," the woman said in the video. Morinicosaid she pushed the bear only hard enough to make it lose its balance, and she sprained her finger and scraped her knee in the process. But overall she and her dogs were safe. VCCP is positioning Girl&Bear as a competitor to other network production divisions, and as a means of providing clients with the vast amount of creative assets required to run major marketing campaigns today. The campaign’s approach and creative was informed by research carried out with smokers by Cowry Consulting and our VCCP Stoke office. Added to this it was key to campaign success that the messenger chosen to deliver the fact was likeable and able to cast judgement while provoking the right emotional response. Girl&Bear will be led by managing director Claire Young, executive head of production Anthony Austin and global head of operations Dan Montalbano. Austin joins from BBH London, where he was executive creative director. The trio will report to VCCP London chief exec Andrew Peake and group chief creative officer Darren Bailes.

Lou becomes lyrical and hazy with love for the bear; a sort of delirium descends on her. She wants him to devour her, but he is good, and gentle, “once laid a soft paw on her naked shoulder, almost lovingly”. Can Lou get what she wants – from a man, or a bear? Eventually, the bear, by sheer dint of being of a bear, injures her.I see the bear, it's grabbing my dog, Valentina, and I have to run over there. She's a baby," Morinico said. "And the first thing I think to do is push the bear. And somehow it worked." Committed to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl&Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors. Girl&Bear launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2 . With 250 “makers” already on board, the launch of Girl & Bear (named after VCCP’s logo) is essentially a way to consolidate and clarify of an existing offering, and presumably make more money in this increasingly lucrative area. Already, the new studio counts Domino’s, O2 and White Claw among its clients. Warped Hamas warlords REFUSE to release youngest hostage instead handing 10-month-old Kfir Bibas to separate Palestine terror group operating in city expected to be obliterated by IDF

VCCP Group has unveiled its global content creation studio named Girl&Bear which will deliver content creation, global production services and a bespoke technology solution. Spanning the full range of content production, the studio’s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP’s expertise and focus on craft. The pandemic served as a catalyst for change in the industry, forcing a reevaluation of traditional norms and processes; she explains, “the pandemic also created an inversion point, a moment of reflecting of what was and wasn’t working in the industry… It accelerated us changing the way we make.” Founding partner and group chief exec at VCCP Adrian Coleman said: “Content creation and production is something we have always offered to our clients and, as the making arm of VCCP, Girl&Bear now elevates our production offering globally, bringing further cohesion to our Group and a challenger proposition to other networks.” Today is the launch of our first campaign with UK-based independent environmental charity Keep Britain Tidy “Cigarette Butts are Rubbish,” created alongside Cowry Consulting and Wavemaker UK to stop people dropping cigarette butts. And speaking of his love of fishing, with a fishing rod no less, Veronika added: “Archie spends every day with us and is madly in love with water. He loves it very much when I take him to new places”. @sib_bearsMost of the big networks are introducing similar offerings, often with great success: a year ago, Publicis Production, along with MediaMonks, won Mondelez International’s global content production and management business. Adam&eveDDB relaunched Cain & Abel earlier this year by merging it with DDB’s Gutenberg Global.

MD at Girl&Bear, Claire Young , added: “For us ‘how’ we make things is just as important as ‘what’ we make for clients. I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we’re in the business of ‘and’. World class integration is something that VCCP is famous for, and with Girl&Bear we are now in an even stronger position than ever to deliver on that promise.” A focus on sexual liberation would become itself controversial, then, with feminists of colour arguing that the emphasis on the freedom to (to have sex, to have access to reproductive and contraceptive health services) sidelined the importance of the freedom from (from medical interference, as in the enforced sterilisations imposed on marginalised women, such as those in prison). And while lesbian feminism had always been a crucial part of the emerging women’s movement, it would, in the late 70s, find greater prominence, particularly through the work of Audre Lorde and Adrienne Rich. Just how linked to sex should feminism be? And what kind of sex, for that matter?

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The commotion caught Morinico's attention, and without thinking, she told KTLA news, she ran over to defend the family pets. I don't know if I'll see next Christmas': Linda Nolan 'cries her eyes out' as she shares a heartbreaking cancer update and explains why the festive season is 'more poignant' this year The studio’s capabilities will include film, audio, design, print, photographic and digital production, although they will continue to work with outside partners when necessary. As well as servicing VCCP’s network across London, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai, Girl & Bear is promising additional production at scale in every region of the world hubs in the Czech Republic, South Africa and Asia Pacific. Girl&Bear’s mission was to challenge the conventional production model and adapt to the changing landscape of integrated communication agencies. Claire noted that: “Creating Girl&Bear was about evolving the way we make, to create a new shape of production agency”. Offering both high-quality craft and good value to clients without compromising on either. She asserts, “We will always deliver craft without compromise, whatever the budget, whatever the channel, wherever in the world."

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